100+ Five-Star Reviews

PPC Management

We manage Google Ads campaigns that turn ad spend into measurable revenue.

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Our Google Ads dashboard for an HVAC company, with 30 days of leads, cost per lead, clicks, and spend, September's spend pacing toward a $3,500 monthly target, and spend by channel

Local Services Ads

The LSA tracker we built in-house

We built our own tool to track the Local Services Ads we run. It checks where you show in the Local Services pack, pulls in every lead, and warns our team before a lapsed document can pause your ads.

Local Services pack

Where you show in the Local Services pack

Twice a day, we check the Local Services pack for each service and city you run in. We see your position, every competitor's rating and review count, and how often each one shows up, so a slip in the pack gets caught early.

The LSA Tracker for an HVAC company's AC repair ads in Austin, with its average, best, and worst position and its presence over 90 days, a chart of its position, and every advertiser in the Local Services pack with their rating, review count, and presence

Leads

Every lead and what it cost

Every day, we pull your Local Services Ads leads from Google Ads, calls and messages alike. Each one shows whether Google charged for it, how long the call ran, and its recording. Short calls get flagged.

Cost per lead is your spend divided by the leads Google charged for, and we see that spend city by city. The leads join your calls and forms in one list, and a call CallRail already logged isn't counted twice.

An HVAC company's Local Services Ads leads for the last 30 days, with leads, charged leads, cost per lead, calls, and messages, and its recent leads with each one's service, call length, recording, and whether Google charged for it

Verification

A warning before a document lapses

Local Services Ads depend on the license, insurance, and background check documents Google has on file for you. We track each one by date. Our team gets an alert when a document is 30 days from expiring, and again if it expires, fails review, or sits in review too long. That leaves time to renew it before it can pause your ads.

We also get an alert when fewer than 80% of your Local Services Ads calls are answered over 30 days.

The background check, insurance, and license documents Google has on file for an HVAC company's Local Services Ads, each with its status and expiration date, under a note that the insurance expires in 23 days, with the company's spend by city below
The LSA Tracker for an HVAC company's AC repair ads in Austin, with its average, best, and worst position and its presence over 90 days, a chart of its position, and every advertiser in the Local Services pack with their rating, review count, and presence An HVAC company's Local Services Ads leads for the last 30 days, with leads, charged leads, cost per lead, calls, and messages, and its recent leads with each one's service, call length, recording, and whether Google charged for it The background check, insurance, and license documents Google has on file for an HVAC company's Local Services Ads, each with its status and expiration date, under a note that the insurance expires in 23 days, with the company's spend by city below

How it works

How PPC drives targeted leads

A well-managed paid search campaign increases your online reach, visibility, and credibility. It puts you in front of the people most passionate about your product or service. Ad spend turns into leads quickly, and the budget can rise or fall with how much work your team can take on. PPC also pairs well with SEO, and some of our clients run both.

  1. A keyword plan for an HVAC company's AC repair campaign in Austin, with three ad groups, each keyword's match type, monthly searches, and top-of-page bid range, and 11 negative keywords
    01

    Research and build your campaign

    We research niche-specific keywords tailored to your business strengths. Then we build your campaign structure, write effective ad copy, and configure targeting to reach the right audience.

  2. An ad test in an HVAC company's AC repair campaign, with two ads side by side and each one's impressions, click-through rate, conversion rate, and cost per conversion, the variation marked as the winner
    02

    Optimize and manage performance

    PPC is complex and time-consuming. Our team of PPC experts manages bid strategies, ad testing, and budget allocation every day to maximize your return on ad spend.

  3. A leads report for an HVAC company, with weekly leads over the last six months and leads by source
    03

    Track results and scale

    We track every conversion, click, and dollar so you know precisely what your campaigns produce. As results build, we scale what works and cut what doesn't.

What we manage

The PPC management system

We're a Google Ads agency that manages your whole account, from keyword research and campaign setup to ad copy and conversion tracking. PPC takes time and expertise most business owners can't spare, so we run the account and report on what your ad spend brings in.

Keyword research and targeting

We find the keywords that bring qualified traffic to your business and build campaigns around your strengths and highest-value services.

  • Niche-specific keyword research
  • Negative keyword management
  • Audience and location targeting

Campaign setup and management

We build and manage your campaigns from the ground up, taking care of structure, bidding, and daily optimization to get more from your budget.

  • Google Ads campaign setup and structure
  • Bid strategy and budget management
  • Ad group and campaign optimization

Ad copy and creative

We write elegant, effective copy for all your PPC ads, then test and refine the messaging to maximize click-through rates and conversions.

  • Ad copy writing and A/B testing
  • Landing page alignment
  • Ad extension configuration

Tracking and reporting

We track every conversion and dollar so you know precisely what your campaigns produce.

  • Conversion tracking and attribution
  • Campaign performance reporting
  • ROI analysis and budget recommendations

Testimonials

Trusted by hundreds of businesses to scale quickly

★★★★★
Great company! Really helped us with SEO and Google pay per click. Everyone on the team is always very responsive and attentive. Highly recommend to anyone looking to expand their online presence!
Jorge V. Jorge V.Jorge Vela Law
Thanks so much for the update and for fixing the ads, I can't believe how much of a mess it was. Really really appreciate it.
Adam M. Adam M.Rock-About
★★★★★
Best in the game. Helped me grow my company which led to a 7 figure acquisition.
Gantt Taylor Gantt TaylorBig Red Box
★★★★★
Complete SEO has been beyond amazing. I can honestly say they are one of the best companies I have ever worked with in any sector of business. Five stars is not enough. They have been outstanding.
DC Gay DC GayPhD Pool Care
100+ Five-star reviews See all reviews

FAQ

Frequently asked questions

If you don't see what you're looking for, reach out through our contact form.

What is PPC management?

PPC management involves building, optimizing, and monitoring pay-per-click advertising campaigns. It includes keyword research, campaign structure, ad copy creation, bid management, conversion tracking, and ongoing optimization to maximize return on ad spend.

Is PPC management the same as Google Ads management?

PPC is any ad you pay for by the click. For most local businesses, that spend goes to Google, so for them our PPC management is Google Ads management. That runs from Search and Performance Max campaigns to Local Services Ads, which charge per lead instead of per click.

How does PPC work?

Pay-per-click ads put your business at the top of search results for targeted keywords, and you pay only when someone clicks. You set the budget, so you can spend more when your team has room for work and pull back when it's full.

How much does PPC management cost?

Management fees depend on campaign scope, the number of platforms, and your monthly ad budget. We provide transparent pricing after reviewing your goals and the competition you face. There's no long-term contract.

How quickly can PPC generate leads?

Once campaigns go live, PPC can generate leads almost immediately. Paid search puts you in front of high-intent searchers right away, so ad spend turns into calls and form submissions much faster than SEO, which builds over months.

Do I need PPC if I already have SEO?

PPC and SEO work well together. SEO builds organic visibility over time, and PPC brings in leads as soon as the ads run. Depending on their budget and how much work they can take on, some of our clients run both.

How do you track PPC performance?

We set up conversion tracking across all campaigns to measure every click, call, and form submission. You receive transparent reporting that ties ad spend directly to leads and revenue.

Will I be assigned a dedicated PPC consultant?

Yes. You'll have an experienced PPC consultant to guide you through every step of the campaign process, answer every question, and teach you PPC strategy for the future.

Can PPC work for my industry?

PPC works for virtually any industry where people search online for products or services. We've managed campaigns for local service businesses, e-commerce companies, attorneys, medical practices, contractors, and national brands. We tailor each campaign to your niche and the competition you face.

How do we get started?

Book a call. We'll review your current advertising efforts, analyze the competition you face, and show you where the opportunities are to generate more leads from paid search.

100+ Five-Star Reviews

We find the gaps and why you're losing leads to competitors

We show you precisely how your company appears at every point where a customer is deciding who to trust, and tell you exactly what needs to change.

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